Tenacious innovators turning AI into measurable portfolio value

We partner with private equity firms and their portfolio companies to drive AI-powered operational excellence - from evidence-led diagnostics to scalable execution.

Our Mission

Partner with Private Equity and their Portfolio Companies to drive AI-powered Operational Excellence.

Who We Are

We operate as an extension of your Operating Team and Center of Excellence, delivering automation and AI products and services across the investment lifecycle.

Data-Driven & Proven Methodology

Our frameworks are based on evidence-led diagnostics and disciplined execution.

01

Boutique & Agile

We provide fast value, with first wins targeted in under 12 weeks, while staying tool-agnostic.

02

Proven in Private Equity

We generate measurable savings, EBITDA uplift, and operational improvements delivered at scale.

03

Capability Builders

We embed skills, training, and operating discipline so results last beyond the engagement.

04

Letter from our CEO

UAI Labs is a private equity-focused professional services firm operating as an extension of your Operating Team and Center of Excellence. We deliver automation and AI products and services across the buy, hold, and sell side of the investment lifecycle.

Our leadership is grounded not only in deep industry expertise and proven execution, but in our people and an unwavering commitment to turning advanced AI into measurable value.

Our name reflects who we are. UA represents Ukraine and resilience. AI reflects our core focus. Labs speaks to our ability to experiment rapidly, validate ideas with data, and deliver results at speed.

We are proud to work with some of the world’s most trusted and respected private equity houses, helping them unlock value, drive operational excellence, and future-proof their portfolios.

What UAI Labs Stands For

UA

Ukraine & resilience

UA represents Ukraine, resilience, and the determination to keep moving forward.

AI

Our core focus

AI reflects our commitment to turning advanced technology into practical operational value.

Labs

Experiment, validate, deliver

Labs speaks to our ability to test ideas rapidly, validate them with data, and deliver results at speed.

We are tenacious innovators
who never give up.

Deep PE delivery experience, proven methodology, and a track record of building from zero to scale.

Roger Halton
COO

Roger Halton

Previous COO of a PE-backed professional services firm at £150M revenue. Also built a UiPath professional services practice from scratch, bringing deep operational scale and delivery leadership.

Nida Ul-Hasan
CSO

Nida Ul-Hasan

11+ years delivering AI and automation across global enterprises and private equity. Experience includes EY and Celonis. Early Symphony Ventures employee, scaling delivery. Expertise in cost optimisation and EBITDA improvement.

Huw Williams
VP Consulting

Huw Williams

30+ years CX leader across Cognizant, Genpact, Capgemini, and Logica. Recent roles as Global Practice Leader at UiPath for CX. Joined UAI Labs from gBotica, a VC-backed professional services firm, as Chief Solutions Officer.

Hans Poppelaars
VP Technical

Hans Poppelaars

Chief Product Designer and Head of Professional Services at ProcessGold, acquired by UiPath in 2019. Led International Pre-Sales at UiPath for Advanced Technologies in AI & Testing.

Our Values and team at a Glance

Team Size / HQ ~33 employees / UAE
Footprint Dubai, London, Amsterdam, Lviv, Kyiv, Madrid, Dublin
Funding Self-sustaining with cashflow
01 Lead with humanity
02 Use technology to solve human problems
03 Test hypotheses by following the data
04 Pursue continuous improvement

Ready to build measurable AI value across your portfolio?

Partner with a team built for evidence-led diagnostics, disciplined execution, and portfolio-wide operational impact.

Contact Us